The younger generation is making up an increasing share of the modern workforce. From recruitment to recognition, there is a lot that must change to adapt to their needs.
The factory of today is a far cry from what it was even a couple of decades ago. Machinery is more advanced, production whirrs along at a fast clip, the shop floor is huge and neatly laid out. And the people working on the production lines are a whole lot younger!
That’s right – the workforce these days comprises a lot of young people. And this is true not just on shop floors but in offices as well. They live their lives in a world of technology, feeding on more information than ever and communicating non-stop, as it were. Their personalities have been shaped by major shifts in culture and society. They are great at picking up new ways of work, especially so if technology plays a significant role.
Take millennials, for instance. They have been part of the workforce for nearly two decades, and they will soon add up to the biggest chunk of the workforce, possessing the highest buying power as consumers.
So, what do the young people want? Authenticity, for one, from the brands they buy to the companies they work for. According to the Deloitte Global Millennial Survey 2019, over 20% of millennials confess to their approval of environmental or societal initiatives of a brand driving their decision to stick with it. They are not even chiefly driven by money, seeking instead an organization whose values they vibe with even if at a lower paycheck.
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